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Louvre Hotels and Warimpex have acquired three prime located plots in major Polish cities to develop Campanile and Premiere Classe hotels in the framework of their joint venture. The projects will allow the joint venture to develop more than 500 rooms on high quality locations.

“Our projects in the joint venture with Louvre Hotels are well on their way. In most parts of Central and Eastern Europe there is still some catching up to do in terms of budget hotels. Thus, we are expecting good demand and success for our projects in Poland,” says Franz
Jurkowitsch, CEO of Warimpex.

Pierre-Frédéric Roulot, President of Louvre Hotels commented, “These projects with our partner Warimpex will allow us to expand the Campanile and Premiere Classe brands in first-class locations that will definitively satisfy our guests. With the quality of the sites combined by our proven successful products and our management expertise, we can foresee a promising future for our development in Poland.”

In Wroclaw, the site acquired by the joint venture will permit the development of a multi-brand project under the brands Campanile and Premiere Classe. The project located in the center of the city at the crossroads of two major arteries, Slezna and Borowska Street, will benefit from the proximity of the office and retail area, the Central Station, the Aquapark and the Old Town. Due to proximity of the Central Station and to major roads leading south to the highway this central location will guarantee quick and convenient access to the hotels. The project is planned to be delivered by the end of 2010.

In Bydgoszcz and Zielona Gora two Campanile projects will be implemented in the city center on major streets next to recently opened retail centres. The Campanile Zielona Gora on Wroclawska Street is due to open mid-2010 and the one in Bydgoszcz on Jagiellonska
street by the end of 2010.

All Campanile projects will be realized under new specifications for design prepared by the well-known French designer Patrick Jouin. The Campanile New Generation will offer a high quality in design and technology to hotel guests.

The joint venture plans to develop further hotels in major Polish cities – among others: Gdansk, Katowice, Poznan, Krakow or Rzeszow.

Source: Warimpex