Emaar Bawadi, the joint venture between Emaar Properties PJSC and Bawadi, a member of Tatweer, has unveiled the Maysan Towers, the first residential tower complex comprising three high-rise apartment towers within the 70 million sq ft Asmaran master-planned community in Bawadi.

Potential customers must register interest online at www.emaar.com on June 29, 2008 from 6am to 6 pm only. Registered customers can purchase homes on a ‘first registered, first served' basis on June 30 at a sales event to be held at the newly opened Asmaran Sales Centre located on Al Qudra Road. This will be the first launch to be held at the Asmaran sales centre, which showcases a model two-bedroom apartment thus offering home-owners a true representation of the Maysan residential apartment experience. Several financial institutions will offer easy home finance options.

Designed in elegant Mediterranean style, the Maysan community comprises three high-rise residential towers of 30, 26 and 24 storeys. Located within the entertainment and hospitality districts of Asmaran, Maysan captures the verve and dynamism of the project with the Bawadi Square, Bawadi Boulevard and a retail & entertainment souk in close proximity. Maysan is also in easy access to a number of world-class hotels including the world's largest hotel in Bawadi. Residents can enjoy a range of podium level amenities including swimming pools, fully equipped gymnasium, children's play area and games room apart from underground parking and retail facilities.

Mr Arif Mubarak, Chief Executive Officer, Bawadi, said: “Asmaran is a path-breaking development that brings a new lifestyle choice to Bawadi. An integrated lifestyle community, Asmaran's new apartment complex will appeal to those who prefer a home in one of the most happening destinations in Dubai, yet removed from the bustle of the city. Maysan Towers will offer residents a distinctive experience marked by elegant architecture, a location advantage within Bawadi and easy accessibility from Dubai's main highways.”

Mr Issam Galadari, Managing Director, Emaar Bawadi, explained: “Maysan Towers are the first residential apartments to be showcased at Asmaran, an integrated neighbourhood that has established itself as a sought-after home destination. The launch follows the roll-out of the Teema townhouse community, which opened to overwhelming customer response. The Maysan Residential Towers complex highlights the development expertise of Emaar and Bawadi, two of the leading developers in Dubai.”

Only minutes away from the Bawadi Square, the Maysan Towers community is set in lushly landscaped surroundings, and will feature a range of lifestyle amenities such as indoor retail outlets and community services. Ample parking is offered through three basement floors and four partial podium levels. The ground entrance level has a shaded car park drop off.

Nine feet high ceilings in all rooms accentuate the feeling of space and light, and all rooms have tinted double glazed windows for comfort and privacy. The interiors have quality finishes and fittings including natural stone countertops and cabinetry. The kitchen comes equipped with a bench-top ceramic electric 4-burner hotplate, dishwasher and refrigerator.

Potential customers can log on to www.emaar.com or call toll-free 800-EMAAR (800-36227) for more details on the registration and the project.

When completed in phases, Asmaran will be home to over 55,000 people and will feature a family-oriented theme park with a wide range of attractions. Asmaran also features 4 million sq ft of commercial space; a mall with gross leasable area of 3 million sq ft and several retailers; more than 5,300 serviced apartments, and nine world-class hotels with over 5,150 keys. All facilities within the project will be linked by internal roads and walkways leading to a central community centre.

Bawadi is envisaged as the longest chain of luxury hotels in the world along a 10 kilometre stretch which will add 51 luxury hotels, 40 million square foot retail space and more than 60,000 rooms to Dubai

EmaarMGF Land Ltd., a joint venture between Emaar Properties PJSC and MGF Developments, begins a three-day showcase in Dubai from June 30 to display lifestyle residences across its integrated master-planned communities in India. Formed in 2005, this partnership brought about unprecedented transformation to the realty sector emanating from the strong synergies of two robust players to bring in technological know-how, international design, project management and construction expertise.

The showcase in Dubai gives the growing number of Indian expatriates in the United Arab Emirates an opportunity to buy best in class residential developments back home where EmaarMGF is redefining contemporary living.

A rapidly growing India is witnessing a remarkable change in the real estate sector as the country becomes a favoured business and investment destination. The Indian real estate space has emerged as the preferred sector for foreign investors in 2007-08, clinching FDI equity inflows of approximately Rs 8,749 crores. Additionally, for the estimated 14 lakh Indians in the UAE, the prospects of significant returns, tax-structuring benefits and the chance to own a piece of new India is a compelling opportunity. In this backdrop, EmaarMGF, one of the leading real estate developers in India, will be showcasing a significant cache of its projects as part of Indiascapes. Some of which include Boulder Hills-Hyderabad, Commonwealth Games Village-New Delhi, Garden Terraces-Gurgaon, The Terraces-Mohali, The Palm Drive-Gurgaon, The Views-Mohali, Esplanade-Chennai, The Palm Springs-Gurgaon and The Villas-Mohali.

Elaborating on Indiascapes, Mr Bill Rattazzi, CEO of EmaarMGF, said, “Historically, India and the UAE are closely bound in terms of business and investment, talent flow and strong cultural ties. EmaarMGF's Indiascapes is a natural progression in that direction to strengthen the existing bond by facilitating investments in property back in India.”

“We remain committed towards making a difference to the Indian lifestyle with our master-planned integrated townships. Significantly, Emaar Properties' competencies in developing iconic structures globally, is now visible in the Indian real estate landscape through EmaarMGF's projects. This provides UAE customers an opportunity to own developments that are benchmarked against the best in the world,” Mr Rattazzi added.

EmaarMGF's focus is on developing integrated master planned communities in the mid to luxury segment in which the company designs and builds independent villas, townhouses and apartments. The integrated master planned communities have one or more community facilities, including hospitals, schools, retail and commercial buildings, enabling a “live, work and play” theme within the same development.

Project profile:
EmaarMGF's signature project in Hyderabad, Boulder Hills Golf and Country Club, is replete with an 18-hole championship golf course, luxury residences, large format retail facility, luxury and boutique hotels and an IT Park. It is South India's first integrated leisure and residential community spread across 531 acres situated along the city's IT and financial corridor of Gachibowli.

Mohali Hills, a 3000 acre master planned integrated community includes “The Villas” – Luxury Villas, “The Views” – High Rise apartments and “the terraces”- independent low rise luxury homes.

Palm Springs, a high-end residential project in Gurgaon is designed to provide luxury integrated community living, set in dramatic and spectacular surroundings. The Palm Springs includes a harmonious blend of lifestyle options from low rise luxury villas to spacious apartment towers situated amidst elegantly landscaped gardens and parks.

Esplanade in Chennai is one of the largest housing developments within the jurisdiction of Chennai Metropolitan Development Authority. Strategically located it is conveniently in the vicinity of educational institutions, hospitals, theatres, shopping malls and commercial hub, well connected by public transport. Esplanade is a planned, integrated community of 536 upscale, well – appointed apartments of International standards of craftsmanship and Premium amenities and finish.

The Palm Drive in Gurgaon, consists of “Villas”, “Sky Terraces” and “Premium Terraces”. This is designed for contemporary living in a green sanctuary setting. The latest offering at The Palm Drive is “Garden Terraces” – The low rise luxury residences. “Garden Terraces promises to offer a lifestyle currently limited to only the finest addresses of South and Central Delhi, one that is defined by greenery, wide-open spaces and an uplifting sense of safety and security

The Commonwealth Games Village is a landmark integrated residential project in New Delhi with over 70% of open and green landscaped area. To be ready by 2010, the Games Village will be a certified green development comprising 1,168 apartments consisting of two, three, four and five bedrooms. The contemporary apartments have been meticulously planned and designed by international architects and designers.

source : Emaar